Thursday, November 18, 2010

09.00-09.45 Registration

10.00-11.30 Mobile VAS market trends and new markets:
Moderator: Michael Novikov, CEO, ADMIN Ltd.
Mobile VAS market: new realities (Kirill Petrov, Managing Director, i-Free Innovations);
Temptations, challenges and perils of today's VAS market (Nadezhda Antsiferova, Chairman, Mobile Content & Service Provider Association);
Content market development: Nokia's perspective (Victor Saeijs, Vice President, Eurasia, Nokia).

11.30-12.00 Coffee break

12.00-13.30 Mobile VAS market trends and new markets (continued):
Moderator: Michael Novikov, CEO, ADMIN Ltd.
Russian & worldwide mobile trends in 2010 (Eugeny Krouglov, Head of Sales & Marketing B2C Russia, Buongiorno);
New reality of world VAS market: open ecosystem logics (John Sandberg, Master Researcher, Research Software and Services unit, Ericsson).
Digital sales strategies:
Digital distribution in retail chain (Felix Moochnik, CEO, Softkey);
Effectiveness evaluation of mobile software marketing methods (Ekaterina Solntseva, VP, Mobile Platform Product Dept Director, ABBYY).

13.30-15.00 Lunch

15.00-16.30 Mobile payments:
Moderator: Michael Novikov, CEO, ADMIN Ltd.
E-money 2010. Intrigues of the year (Nataly Hajtina, Deputy CEO, Yandex.Money);
QIWI mobile commerce projects (Andrey Pikalov, Vice CEO, QIWI).
Mobile applications:
Mobile applications global market development trends (Roman Savvin, CIS Countries Project Director, MTS);
Modern peculiarities of custom mobile applications development for content providers (Dmitry Tsymbal, CEO, Antares Software);
Mobile television: trends and opportunities (Vassili Philippov, COO, SPB Software);
To customer loyalty over service quality (Yaroslav Svintsov, Interactive Services Dept. Director, MTS).

16.30-17.00 Coffee break

17.00-18.00 Round table: Mobile VAS market development:
Moderator: Oksana Pankratova, Partner, AC&M.
Andrey Burdukov, New Technologies & Services Development Head, MegaFon;
Dmitry Gumen, Managing Director, Inform-Mobil;
Kirill Petrov, Managing Director, i-Free Innovations;
Natalia Potapova, Business Partnership Dept Head, VimpelCom;
Pavel Roitberg, Product Director, MTS;
Kirill Shramko, CEO, Zed Russia;
Dmitry Yumashev, CEO, VAS Media.

18.10-19.30 Nokia event (St. Petersburg Hall).

19.30-21.30 Dinner and awards ceremonies:
19.45-20.30 Russian Mobile VAS Awards;
20:30–21:00 Samsung bada Developer Challenge Awards.

Friday, November 19, 2010

10.00-11.30 : New ideas and start-ups:
Moderator: Michael Novikov, CEO, ADMIN Ltd.
Alexandre Dorjiev, Co-founder, AlterGeo;
Vasily Dyachenko, Project Head, SmartKupon;
Roman Medvedev, CEO, Pliq;
Nick Mikhailovsky, CEO, POIdo.

11.30-12.00 Coffee break

12.00-13.30 New strategies:
Moderator: Sergey Skripnikov, Head of Media Relations, Ericsson.
Pavel Roitberg, Product Director, MTS;
Andrey Burdukov, New Technologies & Services Development Head, MegaFon;
Publishing Rich Media Applications in Fragmented Holy Land of Mobile Devices (Oleg Volpin, Sr. Director, VP Service Management and Offering, Amdocs Cloud Services, Amdocs);
OTA campaigns as additional revenue source (Ivan Evdokimov, COO, A1 Systems);
VAS development alternatives in mature market (Igor Novikov, Business Development Director, Bercut).

13.30-15.00 Lunch

15.00-16.30 New players in mobile market: mobile Internet and social media:
Moderator: Michael Novikov, CEO, ADMIN Ltd.
Advertisement in mobile Internet and mobile applications: integration in media mix (Elena Pikunova, Mobile Solutions Director, SUP);
Social media marketing and brands in the Mobile Web environment (Rajiv Hiranandani, Director, Mobile2Win India);
Fresh breath of the mobile Web (Mikhail Ilin, Business Development Director, CIS, Opera Software);
New mobile platforms concept transforming handset user experience (Kirill Rozhkovsky, Project Head, Wapstart).

If you have any questions, please, contact us at: org(at)vasforum.ru

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